BetMGM Deep Dive
Professor Mark Griffiths Q&A
I only work with betting and gaming companies who are committed to safer play. Moreover, the company’s technology provides an unprecedented opportunity to help deliver innovative technological advances supported by evidential scientific research to improve player protection
I plan to apply the understanding and specialist expertise built over a long career in psychology to reduce the risks of problem play
Providing a consumptive product, betting and gaming companies will inevitably have a small number of people who have problems as a result of that product, but the aim is to minimise it as far as possible.
Quite apart from the fact that it’s the right thing to do, as a company you want customers to stay with you for as long as possible. It might surprise you, but the time a problem gambler spends as a customer is usually very short. If you have player protection which minimises problem betting and gaming, then you have will have a more sustainable industry in the longer run.
The unique partnership of Entain’s proprietary technology platform and MGM Resorts’ leading brand and loyal customer base gives us the best resources to win in this market”
Adam Greenblatt, CEO, BetMGM